A clear message came though the various meetings from the newly appointed CEO along his Road-show: “We are all entrepreneurs!”. And reactions were always similar. First silent, then a comforting soft murmuring. People seemed to agree.
Sunday, September 11, 2011
Thursday, September 8, 2011
What is to come on brand personalization?
I found an article this morning about noodle brands in Japan picturing the faces of restaurant chefs on their packagings. An interesting revelation!
It seems that the brands have choosen not to use their brand names anymore and use instead the many different brands of small neighborhood restaurants and their chefs! And i am not talking about a group of celebrity chefs appearing on a TV program, it is really thousands of local chefs!!
It seems that the brands have choosen not to use their brand names anymore and use instead the many different brands of small neighborhood restaurants and their chefs! And i am not talking about a group of celebrity chefs appearing on a TV program, it is really thousands of local chefs!!
Monday, September 5, 2011
10 survival tips for Entrepreneurs
I wrote this post completely out-of-the-blue this morning, it came like an inspiration.
- INTUITION: Follow your instinct. That means your instinct, not that of your friends or your father. Believe in yourself.
These 10 tips reflect my gut-feeling about the success factors for any entrepreneurial venture.
- INTUITION: Follow your instinct. That means your instinct, not that of your friends or your father. Believe in yourself.
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